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    Exam 10: Writing Persuasive Messages and Proposals
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    The Value of Your Company's Positive Image and Name Recognition
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The Value of Your Company's Positive Image and Name Recognition

Question 33

Question 33

Multiple Choice

The value of your company's positive image and name recognition is referred to as


A) brand equity.
B) content marketing.
C) logos appeal.
D) ethos appeal.
E) persuasive value.

Correct Answer:

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