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    Business Communication Developing Study Set 2
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    Exam 5: Creating Effective Business Messages
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    Emphasizing the Negative Traits Rather Than the Positive Traits of a Product
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Emphasizing the Negative Traits Rather Than the Positive Traits of a Product

Question 40

Question 40

True/False

Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.

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