What Three Psychological Effects Do Dowling and Uncles Argue That

Multiple Choice

What three psychological effects do Dowling and Uncles argue that marketers need to examine?

A) Make versus buy decision; where buyers shop; how much buyers spend
B) Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend
C) Brand loyalty versus deal loyalty; how buyers value rewards; timing
D) Make versus buy decision; how buyers value rewards; timing
E) Make versus buy decision; how buyers value rewards; how much buyers spend