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    Services Marketing People
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    Exam 12: Managing Relationships and Building Loyalty
  5. Question
    The Advantage to the Service Organization of Having Membership Relationships
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The Advantage to the Service Organization of Having Membership Relationships

Question 39

Question 39

True/False

The advantage to the service organization of having membership relationships is that it knows who its future customers are and, usually, what they think of the services offered.

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