Multiple Choice
Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits described by Banwari Mittal?
A) Distribution
B) Abstractness
C) Generality
D) Non-searchability
E) Mental impalpability
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q14: Give an example of an intangible abstract
Q15: What are the four key characteristics of
Q16: Which hotel company utilized a non-traditional media
Q17: Which firm uses humor like the Loading
Q18: _ refers to a group of technologies
Q20: SAS International Hotels devised which of the
Q21: Giving price discounts is one way to
Q22: List an advertising strategy used to overcome
Q23: Sponsored links are ads that are not
Q24: _ outside peak demand periods poses a