True/False
Direct marketing involves efforts to stimulate positive interest in an organization and its products by sending out news releases, holding press conferences, staging special events, and sponsoring newsworthy activities put on by third parties.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q7: Accenture is a good example of a
Q8: Which of the following is NOT a
Q9: What is one of the most widely
Q10: Describe the differences between traditional marketing communication
Q11: One approach to training customers, recommended by
Q13: Which of the following would be classified
Q14: Give an example of an intangible abstract
Q15: What are the four key characteristics of
Q16: Which hotel company utilized a non-traditional media
Q17: Which firm uses humor like the Loading