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    Exam 5: Distributing Services through Physical and Electronic Channels
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    Franchising Is Not an Appealing Strategy for Growth-Oriented Service Firms
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Franchising Is Not an Appealing Strategy for Growth-Oriented Service Firms

Question 41

Question 41

True/False

Franchising is not an appealing strategy for growth-oriented service firms because franchisees tend to be less motivated and less concerned about quality than managers in company-owned stores.

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