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    Exam 2: Consumer Behavior in a Services Context
  5. Question
    The Prepurchase Stage Begins with ____________
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The Prepurchase Stage Begins with ____________

Question 38

Question 38

Multiple Choice

The prepurchase stage begins with ____________.


A) perceived risk
B) formation of expectations
C) moments of truth
D) evoked set
E) need arousal

Correct Answer:

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