Imagine That You Serve as a Consultant to a Firm

Multiple Choice

Imagine that you serve as a consultant to a firm marketing a new daily-use product.The manager argues that a picture is worth a thousand words,so the instructions should be in picture form.Your advice to the manager would be:

A) to proceed since people tend to have high recall for the physical detail of pictures.
B) to revert to completely written instructions since recall of meaning is significantly higher in written than in pictorial form.
C) to use exclusively pictorial representation since people do not recall much of either form or meaning from written instructions.
D) that people will only remember the gist of the picture just as they only remember the gist of verbal instructions.