Consider the Following to Answer the Question(s) Below

Essay

Consider the following to answer the question(s) below:
A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing director suggests that the company invest in new advertising and labeling to strengthen its green image. The company decides to do so but in a test market so that the effectiveness of the marketing campaign may be evaluated.
-In this context, describe the Type I error possible. How might such an error impact the company?