The Demand for Crunchy Chips in the Junk Food Market

Multiple Choice

The demand for Crunchy chips in the junk food market segment was about to reach saturation point. A majority of the retailers wanted to stock Crunchy chips. Great Foods Inc., the manufacturer of Crunchy chips, also manufactured rose flavored milk that was not doing well in the market. In order to maximize the sales of the rose flavored milk, Great Foods Inc. entered into an agreement with a group retailers stating that for every two packets of Crunchy chips, they would have to stock one bottle of the rose flavored milk. It can be said that, Great Foods Inc. entered into a(n) _____ with the retailers.

A) agency shop agreement
B) resale price maintenance agreement
C) runaway shop contract
D) tying contract
E) divestiture contract