Multiple Choice
Which of the following is FALSE regarding sales forecasting?
A) The moving average forecasting is best suited to a dynamic competitive environment.
B) Accurate sales forecasts frequently come from secondary data research.
C) Simple moving averages are often applied in practice.
D) Marketing researchers often use internal company sales records to project sales.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Buying new-car purchase data by zip code
Q7: Data mining techniques can help to define
Q15: Secondary data require current access to respondents
Q24: One disadvantage of secondary data is that
Q29: The practice of using databases to promote
Q31: If the population of a city is
Q44: A researcher has been commissioned by a
Q50: Fact-finding is the simplest form of secondary
Q51: Kyle is conducting a sales forecast by
Q74: What is it called when a researcher