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    Exploring Marketing Research Study Set 1
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    Exam 7: Secondary Data Research in a Digital Age
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    Buying New-Car Purchase Data by Zip Code from the Polk
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Buying New-Car Purchase Data by Zip Code from the Polk

Question 1

Question 1

Multiple Choice

Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?


A) media source
B) commercial source
C) trade association source
D) primary source

Correct Answer:

verifed

Verified

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