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    Exploring Marketing Research Study Set 1
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    Exam 7: Secondary Data Research in a Digital Age
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    What Term Is Used by the Marketing Research Industry to Refer
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What Term Is Used by the Marketing Research Industry to Refer

Question 58

Question 58

Multiple Choice

What term is used by the marketing research industry to refer to diverse types of data offered by a single company?


A) primary data
B) single-source data
C) compound data
D) integrated data

Correct Answer:

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