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    Exploring Marketing Research Study Set 1
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    Exam 5: Problem Definition: Jump-Starting the Research Process
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    Which of the Following Is the FIRST Step of the Problem
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Which of the Following Is the FIRST Step of the Problem

Question 64

Question 64

Multiple Choice

Which of the following is the FIRST step of the problem definition process?


A) determine the unit of analysis
B) identify the problem
C) identify key symptoms in the situation
D) determine the relevant variables

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