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    Exploring Marketing Research Study Set 1
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    Exam 5: Problem Definition: Jump-Starting the Research Process
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    All of the Following Are Steps in the Problem-Definition Process
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All of the Following Are Steps in the Problem-Definition Process

Question 30

Question 30

Multiple Choice

All of the following are steps in the problem-definition process EXCEPT:


A) identify key problem(s) from symptoms
B) determine the unit of analysis
C) develop dummy tables
D) determine relevant variables

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