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    Exploring Marketing Research Study Set 1
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    Exam 2: Information Systems and Knowledge Management
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    Which Part of the Decision Support System Addresses Exchanges Between
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Which Part of the Decision Support System Addresses Exchanges Between

Question 3

Question 3

Multiple Choice

Which part of the decision support system addresses exchanges between the firm and its customers?


A) customer relationship management (CRM) system
B) data warehouse
C) global information system (GIS)
D) intellectual capital system

Correct Answer:

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