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    Business Research Methods Study Set 3
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    Exam 2: Information Systems and Knowledge Management
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    Which Source of Input Data Is Represented When a Company
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Which Source of Input Data Is Represented When a Company

Question 71

Question 71

Multiple Choice

Which source of input data is represented when a company conducts research to identify the characteristics of its customers?


A) internal records
B) proprietary business research
C) salesperson input
D) behavioral tracking

Correct Answer:

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