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    Business Research Methods Study Set 3
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    Exam 14: Attitude Measurement
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    _____ Scales Are Formed by Summing or Averaging Respondents' Reactions
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_____ Scales Are Formed by Summing or Averaging Respondents' Reactions

Question 45

Question 45

Short Answer

_____ scales are formed by summing or averaging respondents' reactions to indicate a latent construct.

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