Value Benefits Come into Play When You Think About Pricing

Multiple Choice

Value benefits come into play when you think about pricing your product.Which of the following statements is not true of value benefits?

A) People will pay more for a product of high quality.
B) The value delivered to the customer is second in order of importance to the pricing decision.
C) Small business are unable to compete on value.
D) The price customers are willing to pay is determined by their perception of value received.