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    Exam 11: Small Business Distribution and Location
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    Setting the Price for an Item Relatively Low and Then
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Setting the Price for an Item Relatively Low and Then

Question 7

Question 7

Multiple Choice

Setting the price for an item relatively low and then charging much higher prices for the expendables it uses is called ________.


A) price lining
B) premium pricing
C) price skimming
D) captive pricing

Correct Answer:

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