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    Entrepreneurial Small Business
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    Exam 10: Small Business Promotion: Capturing the Eyes of Your Market
  5. Question
    _____ Is the Process of Dividing the Market into Smaller
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_____ Is the Process of Dividing the Market into Smaller

Question 39

Question 39

Multiple Choice

_____ is the process of dividing the market into smaller portions of people who have certain common characteristics.


A) Target optimization
B) Market penetration
C) Segmentation
D) Market recognition

Correct Answer:

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