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    Business
  3. Study Set
    Entrepreneurial Small Business
  4. Exam
    Exam 7: Small Business Strategies: Imitation With a Twist
  5. Question
    _______ Are Characteristics of a Product or Service That the Target
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_______ Are Characteristics of a Product or Service That the Target

Question 20

Question 20

Multiple Choice

_______ are characteristics of a product or service that the target customer would consider worthwhile,such as low cost or high quality.


A) Cost benefits
B) Value benefits
C) Benefits
D) Value propositions

Correct Answer:

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