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    Exam 19: The Audit of Accounting Estimates: Basic Material Relating to Accounting Estimates
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    The Prediction That People Estimate Frequency or Probability by the Ease
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The Prediction That People Estimate Frequency or Probability by the Ease

Question 9

Question 9

Multiple Choice

The prediction that people estimate frequency or probability by the ease with which instances or occurrences of the event can be brought to mind is known as the ________.


A) heuristic bias
B) availability heuristic
C) representative heuristic
D) halo effect

Correct Answer:

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