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    Exam 19: The Audit of Accounting Estimates: Basic Material Relating to Accounting Estimates
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    The Tendency to Value What We Have Because It Is
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The Tendency to Value What We Have Because It Is

Question 41

Question 41

Multiple Choice

The tendency to value what we have because it is ours,regardless of its intrinsic value,is known as the ________.


A) endowment effect
B) availability heuristic
C) representative heuristic
D) halo effect

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