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    Information Systems Today
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    Exam 8: Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship
  5. Question
    ________ Tools Help a Company in the Execution of the CRM
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________ Tools Help a Company in the Execution of the CRM

Question 63

Question 63

Multiple Choice

________ tools help a company in the execution of the CRM strategy by improving the management of promotional campaigns.


A) Business intelligence
B) Sales force automation
C) Enterprise marketing management
D) Customer interaction center
E) Execution management

Correct Answer:

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