Zeppo Created a New Rating Scale Designed to Measure People's

Multiple Choice

Zeppo created a new rating scale designed to measure people's liking for plums.On this scale,the psychological distance implied by a single-unit difference on the rating scale remains constant across the entire range of the rating scale.This means,for example,that the difference in subjective liking between a 3 and a 4 on Zeppo's scale is the same as the difference in subjective liking between a 6 and a 7.Zeppo's scale makes use of:

A) a Likert format
B) a Thurstone gradient
C) equal appearing intervals
D) all of these