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Which of the Following CARU Principles Addresses the Impact of Commercial

Question 99

Multiple Choice

Which of the following CARU principles addresses the impact of commercial messages on children's values and their health and safety?


A) Although there are many influences that affect a child's personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner.
B) Advertisers are encouraged to capitalize on the potential of advertising to serve an educational role and influence positive personal qualities and behaviors in children.
C) Advertisers should avoid social stereotyping and appeals to prejudice and are encouraged to incorporate minority and other groups in ads and to present positive role models whenever possible.
D) Products and content which are inappropriate for children should not be advertised or promoted directly to them.
E) All of the above address the impact of messages on children's values and their health and safety.

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