A Soft-Drink Manufacturer Is Running a Promotion in Which Consumers

Multiple Choice

A soft-drink manufacturer is running a promotion in which consumers text message from their cell phone a code that they can find under the bottle cap. Consumers entering can win various prizes. This is an example of which type of marketing activity aimed at children that is considered controversial?

A) violent entertainment products
B) kids' clubs
C) mobile marketing
D) commercialization in schools
E) Internet marketing