Which of the Following Statements Is FALSE Regarding a Firm's

Multiple Choice

Which of the following statements is FALSE regarding a firm's size?

A) Large organizations are more likely than smaller ones to have a variety of specialists who attend to purchasing, finance, marketing, and general management.
B) The same promotional message needs to be targeted to all of the various functions in the firm.
C) Larger organizations are generally more complex than smaller ones because more individuals participate in managing the organization's operations.
D) The purchase decision in a smaller firm might involve only the owner or manager.
E) One message would need to address all the key purchase issues when targeting a smaller firm.