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    Consumer Behavior Building Marketing Strategy
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    Exam 17: Outlet Selection and Purchase
  5. Question
    Any Source of Products or Services for Consumers Is Referred
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Any Source of Products or Services for Consumers Is Referred

Question 48

Question 48

Multiple Choice

Any source of products or services for consumers is referred to as a _____.


A) retail outlet
B) contact point
C) transaction point
D) distribution outlet
E) channel outlet

Correct Answer:

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