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    Consumer Behavior Building Marketing Strategy
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    Exam 17: Outlet Selection and Purchase
  5. Question
    Consumers Who Browse And/or Purchase in More Than One Channel
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Consumers Who Browse And/or Purchase in More Than One Channel

Question 27

Question 27

Multiple Choice

Consumers who browse and/or purchase in more than one channel are known as _____.


A) cosmopolitan
B) multi-channel shoppers
C) multi-taskers
D) market mavens
E) opinion leaders

Correct Answer:

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