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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    Which of the Following Is a Noncompensatory Decision Rule
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Which of the Following Is a Noncompensatory Decision Rule

Question 6

Question 6

Multiple Choice

Which of the following is a noncompensatory decision rule?


A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) all of the above

Correct Answer:

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