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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    The Multiattribute Model Is Which Type of Decision Rule
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The Multiattribute Model Is Which Type of Decision Rule

Question 85

Question 85

Multiple Choice

The multiattribute model is which type of decision rule?


A) compensatory
B) noncompensatory
C) disjunctive
D) lexicographic
E) elimination-by-aspects

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