Multiple Choice
Lane is test driving several models of automobiles to help him decide which one to purchase. Which source of information does this represent?
A) memory
B) personal sources
C) independent sources
D) marketing sources
E) experiential sources
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q68: Which marketing strategy requires consistent attention to
Q69: Brands that are found completely unworthy of
Q70: When a consumer notices a new product
Q71: Which demographic factors still have the most
Q72: Banner ads are one way to drive
Q74: Consumers conducting a generic search in an
Q75: Which of the following is a primary
Q76: Barry is always searching information about wine.
Q77: Kerri is purchasing a new washer and
Q78: Eric was in the store and started