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    Business
  3. Study Set
    Consumer Behavior Building Marketing Strategy
  4. Exam
    Exam 14: Consumer Decision Process and Problem Recognition
  5. Question
    What Is the Most Common Approach to Discovering Consumer Problems
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What Is the Most Common Approach to Discovering Consumer Problems

Question 52

Question 52

Multiple Choice

What is the most common approach to discovering consumer problems?


A) activity analysis
B) intuition
C) product analysis
D) problem analysis
E) qualitative research

Correct Answer:

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