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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 14: Consumer Decision Process and Problem Recognition
  5. Question
    Problem Recognition Is the Result of a Discrepancy Between a Desired
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Problem Recognition Is the Result of a Discrepancy Between a Desired

Question 86

Question 86

True/False

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

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