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    Exam 12: Self-Concept and Lifestyle
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    Self-Image Congruity Influences on Brand Preference and Choice Depend on Which
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Self-Image Congruity Influences on Brand Preference and Choice Depend on Which

Question 12

Question 12

Multiple Choice

Self-image congruity influences on brand preference and choice depend on which of the following?


A) individual factors
B) product factors
C) situational factors
D) A and B
E) A, B, and C

Correct Answer:

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