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Which VALS Segment of Consumers Comprises Successful, Sophisticated, Active, Take-Charge

Question 60

Multiple Choice

Which VALS segment of consumers comprises successful, sophisticated, active, take-charge people with high self-esteem and abundant resources who are driven by a mix of motivations?


A) Achievers
B) Makers
C) Innovators
D) Thinkers
E) Experiencers

Correct Answer:

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