Multiple Choice
David is a retired attorney who is satisfied and comfortable with his life. He keeps informed about the world by reading three newspapers a day and attends lectures at the senior activity center near his home. He is very content with his life, and he tends to center his leisure activities around his home. He plans his purchases carefully and looks for functionality, value, and durability in the products he buys. Which VALS segment best describes David?
A) Achievers
B) Makers
C) Innovators
D) Thinkers
E) Experiencers
Correct Answer:
Verified
Correct Answer:
Verified
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