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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
  5. Question
    SAM (Self-Assessment Manikin) Is Used to Assess Which Component of Attitude
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SAM (Self-Assessment Manikin) Is Used to Assess Which Component of Attitude

Question 56

Question 56

Multiple Choice

SAM (Self-Assessment Manikin) is used to assess which component of attitude?


A) cognitive
B) affective
C) behavioral
D) orientation
E) personality

Correct Answer:

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