Multiple Choice
Which of the following is NOT a way emotional ads may enhance persuasion?
A) by increasing attention of the ad and, therefore, ad recall
B) by increasing liking of the ad
C) by increasing product liking through classical conditioning
D) by increasing product liking through high-involvement processes
E) All of the above are ways emotional ads may enhance persuasion.
Correct Answer:
Verified
Correct Answer:
Verified
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