Multiple Choice
Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate?
A) one-sided message
B) two-sided message
C) testimony
D) value-expressive appeal
E) utilitarian appeal
Correct Answer:
Verified
Correct Answer:
Verified
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