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    Consumer Behavior Building Marketing Strategy
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    Exam 9: Learning, Memory, and Product Positioning
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    A Series of Activities by Which Stimuli Are Perceived, Transformed
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A Series of Activities by Which Stimuli Are Perceived, Transformed

Question 45

Question 45

Multiple Choice

A series of activities by which stimuli are perceived, transformed into information, and stored is called _____.


A) marketing
B) interpretation
C) learning
D) information processing
E) positioning

Correct Answer:

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