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    Brands in the Schematic Memory That Come to Mind (Are
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Brands in the Schematic Memory That Come to Mind (Are

Question 63

Question 63

Multiple Choice

Brands in the schematic memory that come to mind (are recalled) for a specific problem or situation are known as the _____.


A) preferred set
B) evoked set
C) priority set
D) accessible set
E) primary set

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