Ron Owns a Small Retail Establishment and Is Seeking Your

Multiple Choice

Ron owns a small retail establishment and is seeking your advice regarding getting shoppers' attention in the store. What should you recommend to Ron to help him get shoppers' attention?

A) Ron should use cool colors, such as blues and grays, for displays.
B) Ron should not use large displays because that can overwhelm shoppers.
C) Ron should use warm colors, such as reds and yellows, because they are more arousing than cool colors.
D) Ron should use displays with as much information as possible because shoppers will be able to attend to all of it.
E) Ron should not use displays with moving parts because they will distract shoppers.