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Cameron Was Searching the Internet for Information on Digital Cameras

Question 81

Multiple Choice

Cameron was searching the Internet for information on digital cameras. He went to a search engine (i.e., Google) and searched the key words "digital camera." Unbeknownst to him, several banner ads for brands and retailers of digital cameras appeared on the results page that were activated based on the terms he used in his search. These banner ads are known as _____.


A) product placement
B) zoned banners
C) smart banners
D) smart placements
E) behavioral ads

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