Which of the Following Statements Is FALSE Regarding Situational Factors

Multiple Choice

Which of the following statements is FALSE regarding situational factors affecting attention?

A) Motivation and ability are two major situational factors affecting attention.
B) In advertising, consumers pay less attention to a commercial in a large cluster of commercials than they do to one in a smaller set.
C) Clutter represents the density of stimuli in the environment.
D) Program involvement refers to how interested viewers are in the program or editorial content surrounding the ads.
E) Clutter and program involvement are two major situational factors affecting attention.