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_____ Involve(s) the Use of an Unexpected Twist or Artful

Question 30

Multiple Choice

_____ involve(s) the use of an unexpected twist or artful deviation in how a message is communicated either visually in the ad's picture or verbally in the ad's text or headline.


A) Rhetorical figures
B) Proximity
C) Ambush marketing
D) Contextual figures
E) Affective interpretation

Correct Answer:

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