Multiple Choice
John doesn't know very much about electronic equipment, but he wanted to get his girlfriend a tablet for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a(n) _____.
A) market maven
B) opinion leader
C) interpreter
D) screener
E) market leader
Correct Answer:
Verified
Correct Answer:
Verified
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